{"id":2155,"date":"2023-10-04T09:53:27","date_gmt":"2023-10-04T12:53:27","guid":{"rendered":"https:\/\/homolog3.origgami.com.br\/investtech\/?p=2155"},"modified":"2023-10-06T11:09:06","modified_gmt":"2023-10-06T14:09:06","slug":"lojas-renner-anuncia-aquisicao-para-reforcar-e-commerce-e-entregas","status":"publish","type":"post","link":"https:\/\/investtech.com.br\/en\/lojas-renner-anuncia-aquisicao-para-reforcar-e-commerce-e-entregas\/","title":{"rendered":"Lojas Renner announces acquisition to reinforce e-commerce and deliveries"},"content":{"rendered":"<p>Abril 04, 2022 |\u00a0<\/p>\n<p>A companhia Lojas Renner (LREN3) foi uma das empresas de destaque da bolsa no preg\u00e3o desta segunda-feira com o an\u00fancio de sua mais nova aquisi\u00e7\u00e3o! Confira agora mais detalhes!<\/p>\n<h3>\nA nova estrat\u00e9gia da Renner<\/h3>\n<p>Assim, a Lojas Renner acaba de anunciar a aquisi\u00e7\u00e3o da Uello, uma logtech focada em servi\u00e7os de entrega expressa ao consumidor final e gest\u00e3o de processos log\u00edsticos para m\u00e9dias e grandes empresas. A aquisi\u00e7\u00e3o permitir\u00e1 \u00e0 Renner controlar pela primeira vez suas entregas na chamada \u2018\u00faltima milha\u2019, reduzindo prazos, melhorando a experi\u00eancia do cliente e cortando custos log\u00edsticos na medida em que a opera\u00e7\u00e3o ganhar escala.<\/p>\n<p>O CEO Fabio Faccio afirma que a aquisi\u00e7\u00e3o faz parte da constru\u00e7\u00e3o da plataforma log\u00edstica da Renner. Segundo ele, a empresa pretende fazer investimentos na plataforma da Uello de forma que ela passe a atender tamb\u00e9m as entregas de longa dist\u00e2ncia.<\/p>\n<p>O pulo do gato: depois destes investimentos, a log\u00edstica das entregas do ecommerce poder\u00e1 ser feita junto com o abastecimento das lojas f\u00edsicas, gerando economias de escala que a empresa disse n\u00e3o estar pronta para quantificar.<\/p>\n<h3>\nO que \u00e9 a Uello?<\/h3>\n<p>A Uello hoje tem uma opera\u00e7\u00e3o log\u00edstica focada em S\u00e3o Paulo, Rio de Janeiro e Minas Gerais \u2013 e um plano de expans\u00e3o agressivo, que a Renner vai financiar. A empresa tamb\u00e9m vende seu software como servi\u00e7o para clientes como a pr\u00f3pria Renner, a Enjoei e a Polishop. Assim, a solu\u00e7\u00e3o da Uello planeja a rota do motorista, monitora a entrega da mercadoria, facilita servi\u00e7os de troca e devolu\u00e7\u00e3o.<\/p>\n<p>A startup foi fundada em 2017 por Fernando Sartori e outros s\u00f3cios, que juntos ainda detinham mais de 50% do capital da empresa. A Renner est\u00e1 comprando 100% da companhia e dando liquidez a fundos de venture capital como o Btomorrow Ventures, Capital Lab e Invest Tech.<\/p>\n<p>A Uello continuar\u00e1 sendo um neg\u00f3cio aut\u00f4nomo, atendendo outros clientes corporativos e vendendo seus softwares como servi\u00e7o. Os cerca de 150 funcion\u00e1rios ser\u00e3o mantidos, e os gestores passar\u00e3o a ter incentivos ligados a m\u00e9tricas de performance. Hoje, a Renner faz 45% de suas entregas de ecommerce em at\u00e9 2 dias. A companhia quer aumentar este percentual para 80% ao longo dos pr\u00f3ximos dois anos.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Abril 04, 2022 |\u00a0 A companhia Lojas Renner (LREN3) foi uma das empresas de destaque da bolsa no preg\u00e3o desta segunda-feira com o an\u00fancio de sua mais nova aquisi\u00e7\u00e3o! Confira agora mais detalhes! A nova estrat\u00e9gia da Renner Assim, a Lojas Renner acaba de anunciar a aquisi\u00e7\u00e3o da Uello, uma logtech focada em servi\u00e7os de [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-2155","post","type-post","status-publish","format-standard","hentry","category-sem-categoria"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Lojas Renner announces acquisition to reinforce e-commerce and deliveries - Invest Tech<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/investtech.com.br\/lojas-renner-anuncia-aquisicao-para-reforcar-e-commerce-e-entregas\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Lojas Renner announces acquisition to reinforce e-commerce and deliveries - Invest Tech\" \/>\n<meta property=\"og:description\" content=\"Abril 04, 2022 |\u00a0 A companhia Lojas Renner (LREN3) foi uma das empresas de destaque da bolsa no preg\u00e3o desta segunda-feira com o an\u00fancio de sua mais nova aquisi\u00e7\u00e3o! 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A nova estrat\u00e9gia da Renner Assim, a Lojas Renner acaba de anunciar a aquisi\u00e7\u00e3o da Uello, uma logtech focada em servi\u00e7os de [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/investtech.com.br\/lojas-renner-anuncia-aquisicao-para-reforcar-e-commerce-e-entregas\/\" \/>\n<meta property=\"og:site_name\" content=\"Invest Tech\" \/>\n<meta property=\"article:published_time\" content=\"2023-10-04T12:53:27+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-10-06T14:09:06+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/investtech.com.br\/wp-content\/uploads\/2019\/09\/invest-tech-invest-tech-sao-paulo-1-1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2000\" \/>\n\t<meta property=\"og:image:height\" content=\"853\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Origgami\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Origgami\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/investtech.com.br\/lojas-renner-anuncia-aquisicao-para-reforcar-e-commerce-e-entregas\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/investtech.com.br\/lojas-renner-anuncia-aquisicao-para-reforcar-e-commerce-e-entregas\/\"},\"author\":{\"name\":\"Origgami\",\"@id\":\"https:\/\/investtech.com.br\/#\/schema\/person\/0f9c72a6594fe3b7fac26b873b28be03\"},\"headline\":\"Lojas Renner announces acquisition to reinforce e-commerce and deliveries\",\"datePublished\":\"2023-10-04T12:53:27+00:00\",\"dateModified\":\"2023-10-06T14:09:06+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/investtech.com.br\/lojas-renner-anuncia-aquisicao-para-reforcar-e-commerce-e-entregas\/\"},\"wordCount\":415,\"articleSection\":[\"Sem categoria\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/investtech.com.br\/lojas-renner-anuncia-aquisicao-para-reforcar-e-commerce-e-entregas\/\",\"url\":\"https:\/\/investtech.com.br\/lojas-renner-anuncia-aquisicao-para-reforcar-e-commerce-e-entregas\/\",\"name\":\"Lojas Renner announces acquisition to reinforce e-commerce and deliveries - 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